In the world of social media, things are constantly changing. To stand out on Instagram, you must be creative and consistent and know your audience inside and out. Finding the right Instagram post ideas can help you stand out, whether you’re a small business, a celebrity, or a big brand. Here are ten unique and tried-and-true content ideas that will help you get more people to follow you on Instagram and keep them interested.
1. Content from Behind the Scenes
How it works:
With behind-the-scenes (BTS) videos, people can see how your brand works from the inside. BTS material builds trust and transparency by showing how a product is made, an event is planned, or a day in the life at your company. It gives your business a human touch and makes your followers feel like they are a part of your journey.
How to Make It Happen:
- Send your team pictures or videos of them at work.
- Put up stories about how the show was made.
- Show sneak peeks of projects or events that are coming up.
For example, a fashion brand might post a video from behind the scenes of a photoshoot showing the models, shooters, and stylists at work.
2. User-Generated Content (UGC)
Why It Works:
UGC not only encourages people to interact with your content more, but it also helps build communities. When people who follow you post about your goods or services, it acts as social proof and can attract more potential customers.
How to Make It Happen:
- Get people who follow you to share their shots and tag your brand.
- Share their articles, pictures, or movies on other sites, but credit them.
- For UGC, make a branding hashtag.
For example, a skincare brand could share pictures of happy customers using their products in their daily routines and a testimonial.
3. Guides and tutorials on how to do things
Why it works:
People are always looking for educational material. Your audience will find step-by-step guides, tips, or lessons that fit your brand useful and will be more likely to save and share your posts.
How to Make It Happen:
- Make videos that show people how to use your goods.
- Talk about tricks and tips that are useful in your field.
- Put up step-by-step carousel lessons.
For instance, a makeup brand could share a step-by-step guide on using their goods to create a specific look in a carousel post.
4. Challenges and hashtags that are in style
Why It Works:
Using popular hashtags and participating in trending tasks can help you get seen by more people and reach new ones. It makes your content interesting and relevant.
How to Use It:
- Keep up with the newest Instagram trends.
- Think outside the box to make trends fit your business.
- Make your term or challenge with your brand name.
For instance, a fitness brand could join a well-known fitness challenge and tell its fans to do the same, using a specific hashtag to show their progress.
5. Stories You Can Share
Why It Works:
Polls, quizzes, and question stickers in Instagram Stories keep your audience interested and give you useful feedback and information. If you use interactive stories, people will be more interested in your content and keep coming back for more.
How to Do It:
- Use polls to find out what people think about new goods.
- Make tests that are related to your business.
- To hold a Q&A, use question stickers.
For instance, a travel company could use polls in their stories to find out where their followers’ ideal holiday spots are and then use the answers to inspire new content.
6. Short clips and sneak peeks of products
It works because building excitement and buzz about new goods or features can get your followers interested and keep them that way. Teasers and sneak peeks of products pique people’s interest and tell them to check back for more information.
How to Do It:
- Show short videos or pictures of new goods.
- For product openings, use stickers that say “Countdown.”
- Add teaser films that show off the most essential features.
For example, a tech company might share a teaser video of a new tool that shows close-ups of its design and gives hints about its capabilities.
7. Working together with influencers
Why It Works:
Working with influential people can help you reach more people and boost your reputation. Influencers have loyal fans, and when they support your brand, they can attract new fans and buyers.
How to Do It:
- You could work with celebrities to make sponsored content.
- Let influential people take over your account for a day.
- Work together on tasks or giveaways.
For example, a fashion company and a well-known fashion influencer could collaborate to create a styled lookbook for their newest collection.
8. Contests and free stuff
What Makes It Work:
Contests and giveaways get people excited and urge them to participate. They can also get more people to interact with your posts and follow you right away.
How to Do It:
- Give away a prize that your target crowd will be interested in.
- Set easy requirements for people to follow your account and tag friends.
- In a later post or story, tell everyone who won.
One example is a beauty brand that could give away a set of its best-selling goods to people who follow the brand and tag three friends in the comments.
9. Holiday and seasonal posts:
These posts are more likely to connect with your audience because they are essential and at the right time. They can use the holiday mood to get more people involved.
How to Do It:
- Write posts about holidays and other events that happen during the year.
- Use related hashtags to make your posts easier to find.
- Share material with a holiday theme, like holiday recipes or fashion tips.
For instance, a food brand could share holiday-themed recipes and use hashtags like #HolidayBaking or #FestiveFlavors to get people to interact with them during the holiday season.
10. Duty to the community and society Key Points
How it works:
Showing that your business is involved in social responsibility or community projects can help you build a good reputation and connect with your audience more deeply. It shows that your company cares about more than just making money.
How to Make It Happen:
- Share posts about the good things your business does for others.
- Bring attention to partnerships with neighborhood groups or non-profits.
- Share stories about how your team did community work.
For example, a clothes brand could share pictures and stories of its employees cleaning up a local beach to show how much it cares about the environment.
In conclusion
To stand out on Instagram, you must be creative, interact with other users, and plan. These ten creative content ideas will help you gain more followers on Instagram, keep their attention, and eventually make your brand more successful. Remember to stay true to your brand’s style and values and always put the needs of your audience first when planning your content. These ten tips should help you develop exciting posts for your Instagram account. You can also use the Instagram Content Idea Generator by Grum if they don’t. This tool aims to help users regularly come up with creative and new content ideas. When users get stuck on writing, this tool gives them a lot of innovative ideas to help them get past it and keep their content interesting and varied. That way, you can spend more time working on other parts of your marketing plan and less time coming up with ideas.
