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The 4 Stages Of A Successful Ecommerce SEO Strategy

Are you in dire need of a comprehensive SEO guide for your eCommerce store? Well, your hunt ends here as you have already found it! Here, one of the most popular eCommerce SEO companies, Brainvire, provides you with some valuable tips that will help you set up an eCommerce business at ease.

Once you have already set up an eCommerce business, you need to know how to increase sales and take it to another level. To ensure stable and continuous success, you need to have all these three elements operating correctly:

  1. Traffic source
  2. Landing page
  3. Offer

In simple words, you have to get potential customers from the source that generates traffic correctly by catering to their needs, thereby driving more sales. If there is any loophole in any of the stages, you are sure to lose customers.

Stages of eCommerce SEO strategy

When creating a plan for eCommerce SEO websites, these are the steps that need to be included:

Step 1: SEO audit for your website

If you still have not performed an SEO audit, you are losing a lot of your eCommerce site’s growth. Now, it is vital for you to focus on SEO audits. To help you understand better, the on-site SEO will provide the current status of your site. This is how you can assess the way your eCommerce SEO strategy needs to be crafted.

The primary parts of on-site SEO are content and technical audit. A content audit is how you create the content of your website by optimizing the targeted keywords. In this case, along with the keywords, the information you aspire to provide will help create the right eCommerce SEO plan.

Technical SEO is crucial and determines whether your website provides the correct productivity and prevents the site from functioning correctly. From site speed to mobile-friendliness, responsiveness, HTTPS status code, and others, technical SEO will provide you with all these data.

Step 2: Competitor’s research and SEO audit

The next step is to go through what your competitors are doing and analyze them thoroughly. To better understand the competitors, catch hold of at least three major ones and evaluate all their data. As you analyze your website, you need to be very cautious about your competitors, perform off-site, and do on-site SEO audits.

You need to check the technical factors like keywords and content that drive them more sales than yours. Another essential factor that needs to be taken care of is to avoid a few metrics when conducting the technical audit.

For an off-site SEO audit of competitors, you need to pay attention to the following:

  1. The performance of the competitor on the market
  2. Number of backlinks used by competitors
  3. Social media presence of competitors
  4. Number of reviews they possess
  5. If they have a local presence

Once you can manage to have all your competitors’ data, you can check where you stand on the industry map. This way, you can point out your weaknesses and work hard to turn them into strengths.

Step 3: Keyword Research

Another crucial aspect that results in an excellent eCommerce SEO strategy is conducting keyword research. The analysis conducted for keyword research is known as keyword intent. The four significant types of keyword intent include navigational, informational, commercial, and transactional.

Keywords consisting of brand names are navigational. Informational intent is when the visitor is willing to know in-depth about the concept. When the searcher has a high interest to act, it is commercial intent. Transactional intent occurs when the searcher is interested both in buying and reading more about the concept.

Besides the keyword intent, you also need to make sure that you target the correct keywords while planning the eCommerce site. You can use some tools like SEMrush, Google Keyword Planner, Ahrefs and many more for better keyword research.

Step 4: Analysis and strategy planning

By now, you have already optimized and analyzed your site as well as your competitors. While analyzing your competitors’ site, you must focus on those opportunities that competitors have grabbed, but you have missed out. Further, when you sort the keywords as per the customers’ intent, you need to associate the right kind of links, ads, and landing pages with each one of them.

When you plan the eCommerce SEO strategy of your website, you need to keep this logic in mind – one keyword = one page = one goal. In short, you need to ensure that the keyword intent is ideally in sync with the landing page and the offer.


Now that the tough job is over, it is time to implement the process. During implementation, content should be optimized, long-tail and short-tail keywords should be combined, and cannibalization of keywords should be strictly avoided.


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