Many people have heard this statement before: “It’s all about the logo.” While it may be true that a good logo can help your business stand out in a crowded marketplace, it’s also important to remember that your logo isn’t what makes your product or service remarkable.
One thing you must recall before creating a logo is that it will be displayed on different backgrounds. For example, if your logo has a gradient color, it might look great on white but when the background is dark, the gradient color might not be visible.
Another important thing to keep in mind is that the logo should be scalable. This means that no matter what size and resolution it is displayed at, it should still look good.
To ensure this, make sure all text used in your logo can be easily read by others without the need for zooming in or out.
The purpose of a real estate logo is to serve as an identifier and create brand recognition. It should be memorable and stand out from the crowd, but more importantly, it should reflect the values of the company or agent that uses it.
Here are five secrets for creating an effective real estate custom logo at Designhill:
Professionalism
Professional real estate logos are clean and simple. They are not complicated or fancy, and they don’t try too hard to be overly creative or clever. If you want your logo to stand out from the crowd, it needs to look like you’re the type of person who knows what they’re doing and can get the job done. This is why we avoid trendy fonts like Comic Sans or Papyrus: they make your company appear unprofessional or untrustworthy. You don’t want your potential customers thinking that way about you!
If you have a professional-looking logo, people will know that they can trust what’s written on its surface—and this means more sales for you! It also makes it easier for people to remember who did their last real estate transaction (which is always good).
Relevance
Make sure your logo is relevant to the industry.
If you’re in the real estate business, how can a simple geometric shape or house and home imagery be relevant? The answer: it can’t. You need something that represents what your business does and how it operates—and this will vary based on the nature of every business, but there are some general things to keep in mind when creating a logo for any company.
First, consider what impression you want to give off with your new logo: do you want people looking at it and feeling comforted (like they know everything is going to be ok), do you want them to feel excited about their future prospects (like everything is about to get better), or do you just want them thinking about their current finances (accomplishing more with less)? These factors should help determine what kind of image goes into designing your new logo because each one has its own emotional response attached as well as visual characteristics associated with it that can help evoke those emotions from viewers without saying anything at all!
Simplicity
One of the main reasons that people hire a designer is to create an amazing logo. But what does it mean to have an amazing logo? A good one should be simple, clear, and convey the right message.
The first thing you need to do is decide on a color scheme and font. You’ll want to avoid using too many colors or fonts and stick with two or three at most. You also need to make sure that your text doesn’t cover up important parts of your image (like people’s faces).
Once you’ve done this, choose one of those images that we talked about earlier—the one with no text on it yet—as your base image for all future logos!
Versatility (stretch goal)
Your logo should be able to be used in a variety of different media, such as print, online, and in your video content. You want your logo to look great on a business card or in an ad on social media. You also need it to look good on your website’s banner image and on the cover of your brochure.
Your logo needs to be able to be used in different colors and sizes, and still, be recognizable. For example, Your logo may feature blue letters against a white background (which would make it readable when printed) but if those same letters were red (and reversed against an inverted black background), that would make for an awesome-looking icon for social media graphics!
Appeal and Emotion
Think about your target audience.
Who are you branding? The homeowner who sees their house as a reflection of their self-worth? The homebuyer who’s looking for the best deal possible (and doesn’t mind settling)? The home seller who wants to make sure that the property is presented in the most appealing way possible so they can get top dollar out of it?
The real estate agent who has been working hard on your behalf, and now needs an image that will help them stand out from other agents in their area.
The home builder whose job is to create a product that people want, but who also cares about getting a good return on investment from every sale made by its marketing team—so if you can incorporate some sort of construction metaphor into your logo design, it will be much easier for builders to get excited about using it!
Final words
There is no magic secret to creating a great real estate logos. Even if we were to provide one, you would need to take it and build upon it using the tips above in order to make something truly unique and memorable.
In order to create a great logo that is both beautiful and effective, you need to make sure you do your research, establish goals for your design, develop solid strategies for designing it, consider your target audience and their needs, and then start sketching. After doing all that then you can present your ideas to others for feedback which will help prepare you to take the final plunge into the design phase.
