In today’s digital age, social media platforms like Facebook are indispensable for real estate marketing. It is one of, if not THE, biggest social media platforms with billions of active users. Facebook offers an array of tools and formats that real estate professionals can leverage to reach potential clients. It can help you generate leads, and build a brand.
You can create official pages for your real estate business. Additionally, you can use the Meta Business Center to further expand your functionalities. But how to use these tools is the key. To that end, here are 5 strategies to promote your real estate business on Facebook.
1. Share Eye-Catching Flyers
One of the most effective and visually engaging ways to promote real estate listings on Facebook is through flyers. Usually used as physical marketing collateral, flyers are adapted in their digital form as an image and shared online. They can capture users’ attention as they scroll through their feeds and showcase your listings, events, etc.
Platforms like PosterMyWall make it easy to create professional-looking flyers, even if you’re not a graphic designer. With the use of their real estate flyer templates, you can make your job even more easy since most of the design elements and text fields would be present. You’d only need to modify and go from there.
The Property Matchmakers group used a flyer with a simple caption that immediately caught audience attention. They added a picture of a suburb in the background and the company logo along with it. In the caption, they added more details and a call to action. Something similar can also work for you.
2. Leverage Facebook Live for Virtual Tours
Facebook Live is a powerful tool for real estate agents as it allows them to showcase properties that can’t otherwise be shown in person. Hosting a live virtual tour allows you to showcase properties to a larger audience in real-time. During the live stream, you can answer questions from potential buyers, highlight key features, and give insights that make the property memorable.
Scheduling regular Facebook Live events for open houses or neighborhood tours can establish you as an active and accessible agent. For best results, use someone else to handle the camera while you appear in shot showing off the place.
3. Create and Share Client Testimonials
Nothing builds credibility like the positive experiences of past clients. Sharing client testimonials on your Facebook page can significantly enhance your business’s reputation and foster trust among potential clients. They act as a seal of approval and let potential customers know that you aren’t all talk and no substance. As such, ask satisfied clients for a short written or video testimonial about their experience with your services.
Use them and create a post featuring their feedback along with photos of the sold property. You may even use special flyers for this purpose as well.
4. Utilize Paid Ads
Facebook Ads Manager offers real estate professionals a wealth of targeting options to reach specific demographics. It also allows you to run paid ads that extend your reach for a few dollars in return. Using these will show advertisements to people in their sidebars on facebook in addition to posts they see on their feeds.
As with all ads, ensure that your visuals and ad copy are compelling and that they feature a clear call-to-action (CTA), like “Schedule a Viewing Today” or “Learn More About This Property.”
5. Post Valuable Content
Providing informative and relevant content positions you as an expert in the real estate and keeps your audience engaged. Many real estate agents do that from time to time to keep their audience engaged. Tax information, market trends, tips for first-time buyers, etc., are good examples of this.
Educational posts not only attract more followers but also establish you as a reliable source of information, helping to build trust and authority in the industry. Consistency is key, so post regularly and make sure your content is tailored to the needs and interests of your audience. Sometimes your audience will leave comments on your posts, so that’s a good way to find new topics.
Conclusion
Facebook offers real estate professionals numerous ways to market their services and properties effectively. With the Meta Business Center, you can use a plethora of functions to further enhance your marketing game. You can schedule posts to go live automatically, you can cross-post on Instagram, measure metric, and more.
The strategies listed above will help you effectively promote your real estate business on Facebook. However, the key of their success lies in consistently implementing them in your overall marketing plan. But do keep some space to modify your approach based on feedback.
